I love email marketing and that's why I write this blog. It is one of the most powerful and compelling tactics we have in our toolkit as marketers and for the most part we do a SOUR job of leveraging it to our and our prospect and customers benefit.
Recently I saw a report from Digital Doughnut on Email Benchmarking and I thought it was worthy of a conversation.
This report was based on a survey of 1,500 marketers, so it is self-reported data on what people are doing, what the trends are and how satisfied they are with their providers.
Here's what I think are the salient insights.
1. We are SLOW learners. The first "blast" email was sent in 1978. Yet today, only 30% of email marketers consider themselves "leaders." Only 9% rate themselves as extremely mature!