Tuesday, March 28, 2017

WHY NOT EMAIL? - Anatomy of an Email Inbox 3/28/17

As a long term user of email marketing, it has always seemed like a non-issue to even consider that you would not do it, so I am always surprised and a bit dismayed when I come across businesses that are not including email as part of their marketing arsenal.

So what do the statistics say and why should you be using email?

There are lots of statistics about email marketing and here's some that might surprise you (or not if you are already investing in a email marketing):

- 91% of consumers check their email on a daily basis
- 64% of people say they open the email because of the subject line
- 44% of recipients made at least one purchase based on a promotional email
- There are 4.6 billion email accounts
- Email ROI is one of the highest of all marketing tactics (Direct Marketing Association says it is 38 to 1, but I've seen rates even higher)
- For 89% of marketers email is the primary lead generation channel
- Email is the preferred source of business communication for 72% of consumers

There are lots more interesting email statistics you can find, but here's the big one and the subject of this post:

Email marketing strategies are used by 82 percent of B2B and B2C companies. 

That means that there are 18% of you out there who ARE NOT using email marketing - SOUR!

With all this compelling evidence, I have to wonder why.  So, I'm putting a quick poll out on my LinkedIn and twitter accounts to see if I can find out.

Let me know what you think too - if you are not or have limited investment in email marketing, what's keeping you from doing it?

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